Mitigate the Risk of Greenwashing with Angela Barter

You have all seen it, perhaps even believed it. Flowers coming out the back of the exhaust of a car…, claims like “endorsed by mother earth” “planet friendly”, “eco”. The following talk will help you avoid falling into the trap of greenwashing when telling your sustainability story of your company, product or organisation. Also a great watch if you want to understand more about sustainability messaging and greenwashing.

With more than 20 years of experience, Angela Barter is a widely-respected public relations specialist and Sustainability Communication Strategist. She holds a MPhil in Environmental Management from Stellenbosch University.

Published by Brendan

Brendan Piater is the founder of Arctic Online, a successful website design studio, Internet technologies expert, passionate conservationist, open source and free culture enthusiast, entrepreneur, expert spear-fisherman, ex-pineapple farmer and a rather good mackerel fisherman.

Pin It on Pinterest